Smash! It is a clothing and accessories brand for women that comes on the scene of the Dutch club at the end of the nineties.
After moving to Barcelona in 2005, the company reached its peak thanks to its colorful, cheerful and cheeky way to do fashion.
It begins a relentless growth that acquires new markets in a very short time.
In 2010 Fordhal Group invests in the Company. This creates the second brand called Mismash. After that, also the Paramita brand becomes part of the group.
The group’s headquarters is Barcelona, a city characterized by a playful lifestyle, that constantly inspires designers in the development of the collections of the three brands of the company.
Currently the three brands of the group are present in over 40 countries around the world and they are sold in multi-brand stores, corners and franchises, spreading in the world the colors, the light and views of the Mediterranean.