WHAT ARE COOKIES
Cookies are small files that websites visited by the user send to its computer and they save settings and specific information to be relayed to the same sites at the next visit by the same user, facilitating web surfing. In any case, the acceptance of cookies is not a necessary condition in order to visit our web sites.
TYPES OF COOKIES
The user, while browsing, can receive on his computer cookies that are sent from sites or multiple servers through pictures, maps, sounds, specific links to pages of other domains that are present on the same site that the user is visiting.
They are cookies that may be used without asking the user’s consent, since they are strictly necessary for the provision of navigation service. Technical cookies are normally installed by the owner or operator of the website. They are divided into:
Navigation or session cookies : guarantee normal navigation and use of the website and they are deleted automatically from the user’s hard disk when you close your browser;
Cookies of functionality: allow the user browsing according with a number of selected criteria such as the language, the products selected to purchase, in order to improve the service.
COOKIES FOR PROFILING
The profiling cookies are used to create profiles about the user in order to send advertising messages in line with the preferences expressed by the user. For this type of cookies, the European and Italian legislation require the user to be informed on the use of the cookies and invited to express so their consent.
COOKIES FOR MARKETING AND RETARGETING
These cookies are used to collect information on the use of the website by visitors, keywords used to reach your site, web sites visited and traffic sources for marketing campaigns. This information is useful to the owner to build relationships and improve the navigability of the site. All information is collected anonymously. When cookies are activated it is assigned an identification number and at no time it will be possible to attribute the identification number to the user and at no time an attempt will be made. Third-party cookies are sent from the site itself or by third-party domains, allowing the user to view advertising banners on other affiliate sites showing the latest products shown. Also, while navigating the site, these cookies are used to display to the user products that may be of interest or similar to those seen previously.
HOW TO DISABLE COOKIES
Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept cookies. Anyway, the browser can be set to save cookies only on request. However, cookies saved on the hard disk of the user’s device can be deleted and you can disable them by following the instructions provided by the major browsers in the support section.
Internet Explorer http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10